There is a lot of noise in the startup world around “Founder-Investor”, “Product-Business Model” and other such ”matches” that are claimed to be decisive for the success of a startup. I don’t dispute these. However, in my opinion, the “Idea-Founder” match is the only thing that matters at the end (literally, according to the terminal values theory). If the project you are working on as a founder does not match with your long-term goals and aspirations, then the odds are against you and your business.  Continue reading →